Top 25 AI-Powered Marketing Tools to Grow Your Business in 2023
Harnessing the Power of AI Marketing Tools
The integration of artificial intelligence (AI) into marketing has become a mainstream phenomenon. Virtually all businesses, regardless of size, have embraced AI marketing tools to enhance their brand promotion and business outreach. Whether you're a blogger, an e-commerce entrepreneur, or an affiliate marketer, leveraging AI-powered marketing tools should be a fundamental component of your business strategy. These tools empower you to craft and execute highly effective marketing strategies that can help you achieve your goals more efficiently.
Understanding AI Marketing Tools
AI marketing tools are software or platforms that harness the capabilities of artificial intelligence technology to make automated decisions. These decisions are rooted in the analysis and interpretation of data collected alongside prevailing market trends. The primary objective is to devise a marketing strategy that can anticipate the actions and preferences of potential buyers in real-time. The remarkable aspect of AI marketing tools is their ability to execute these decisions swiftly and autonomously, without the need for human intervention. This unparalleled speed and efficiency make AI marketing tools indispensable assets for businesses.
Best AI Marketing Tools You Should Be Using Today
1. Jasper.ai
Price (Monthly): $40 for Starter (20,000 words) / $82 for Boss Mode (50,000 words)
Key Features:
- Content Generation
- Tone of Voice Settings
- Machine Learning
- Plagiarism Checker
- Customizable Templates
Formerly known as Conversion.ai, Jasper.ai stands as a cutting-edge AI marketing tool designed to generate high-quality content for various purposes, including ad copy, emails, landing pages, articles, and social media posts. This tool leverages the powerful GPT-3 model developed by OpenAI to craft human-sounding text effortlessly. Jasper.ai also offers pre-built templates for marketing frameworks like AIDA, Feature to Benefit, PAS, and Before-After-Bridge, making content creation a breeze. All you need to do is input your brand or product information, and Jasper.ai can generate compelling copy for you. Furthermore, e-commerce businesses can use Jasper.ai to create product descriptions, Amazon bullet points, titles, and meta descriptions with exceptional ease.
2. Rapidely
Price (Monthly): All plans come with a 5-day free trial
- Creator Plan: $29
- Social Pro Plan: $69
- Enterprise Plan: Starting from $89
- Agency Plan: Starting from $129
Key Features:
- Collaborate, Plan & Post
- Monthly Calendar Generator
- Carousel Maker
- Captivating Content Generation
- Trending Audios
Rapidely is a forward-looking AI tool built on the potent GPT-4 technology, aimed at transforming social media content creation. Conceived by tech enthusiasts who recognized the need for efficiency and automation, Rapidely caters to entrepreneurs and social media professionals striving to streamline their content generation processes. It offers valuable features such as multi-account management, team collaboration, and a seamless workflow, significantly enhancing the experience of managing social media campaigns. The Monthly Calendar Generator facilitates the effortless creation of engaging and customized posts, while the Carousel Maker empowers users to craft on-brand carousels with ease. Rapidely's standout feature is Captivating Content, which generates compelling captions tailored to your brand's voice. Additionally, the platform provides insights into the latest sound trends for Reels, enabling users to stay relevant and engaged with their audience.
Ratings:
- Features: 5.0
- Ease of Use: 4.0
- Support: 5.0
- Overall Score: 4.7
Pros and Cons:
- Rapidely's AI hashtag generator suggests relevant hashtags based on your content.
- It is one of the most affordable AI social media tools available.
- Offers a wealth of social media post ideas.
- Suitable for various industries.
- Includes an integrated AI chat feature.
- However, it lacks a calendar sharing feature.
- Best suited for small businesses and entrepreneurs.
4.7 out of 5 stars
Rapidely stands as a transformative tool that harnesses sophisticated GPT-4 technology to provide entrepreneurs and social media professionals with an unparalleled content creation experience, marked by remarkable ease.
3. Flick
Price (Monthly): 7-day Free Trial / £11 for Solo / £24 for Pro / £55 for Agency
Key Features:
- AI Caption Writing (on-brand)
- AI Idea Brainstorming
- Post Scheduling
- Auto-Suggested Hashtags
- Hashtag Search & Manager
Flick AI Social Media Assistant is a potent marketing tool engineered to streamline the brainstorming, writing, and planning of social media content. With a 7-day free trial, users can experience a new approach to creating engaging, on-brand content with ease. This AI-driven platform serves as a dynamic ally, offering AI Idea Brainstorming for unique content concepts and AI Caption Writing to craft custom captions. It excels in Post Scheduling, allowing users to arrange and time their posts with a simple click. Features like Auto-Suggested Hashtags and a Hashtag Search & Manager further enhance content management and visibility. Flick AI Social Media Assistant is trusted by over 100,000 content creators, brands, and marketers, helping them save time, improve results, and elevate their social media presence.
Ratings:
- Ease of Use: 4.3
- Customer Service: 5.0
- Features: 4.2
- Overall Score: 4.5
Pros and Cons:
- Abundant content ideas at your fingertips.
- Seamless integration with Flick's Scheduler.
- AI features, while powerful, are still in the beta stage.
- Ideal for small businesses.
4.5 out of 5 stars
Flick's AI Social Marketing Assistant represents an innovative platform that employs AI algorithms to revolutionize social media content creation. It empowers users with creative ideas, personalized captions, easy content repurposing, and efficient planning.
4. Beacons AI
Price (Monthly): $10 as part of the Link in Bio Pro plan
Key Features:
- Pitch Crafting
- Brands Database
- Tone of Voice Customization
- Editing Feature
- High-Quality AI-Generated Content
The Beacon's AI Outreach Tool emerged from the fusion of technology and passion, with a clear goal of redefining brand outreach for content creators. Co-founded by former creators and tech entrepreneurs, John and Lisa, this tool capitalizes on their profound understanding of the creative industry and technological expertise. The tool simplifies the process of generating personalized and compelling pitch emails for creators. Users can select a brand, define the desired tone, and specify the pitch's length. The AI engine swiftly generates a professional and personalized pitch, which can be further refined using the editing feature. The Brands Database feature provides access to a vast reservoir, facilitating outreach to any desired brand. Combined with tone of voice customization, this ensures that every pitch genuinely reflects the creator.
Ratings:
- Features: 4.5
- Ease of Use: 5.0
- Support: 5.0
- Overall Score: 4.8
Pros and Cons:
- Offers email personalization.
- Delivers high-quality AI-generated content.
- User-friendly interface.
- Includes robust analytics features.
Best for: Content creators, small and large enterprise businesses
4.8 out of 5 stars
Beacon's AI Outreach Tool revolutionizes brand outreach for creators with personalized pitch emails crafted by seasoned marketers Lisa and machine learning expert John, streamlining the pitching process.
5. DeepBrain AI
Price (Monthly): Starting from $30
Key Features:
- AI Video Generator: Convert text to video in minutes.
- Photo-realistic AI Avatars: Custom-made avatars that fit your brand.
- Time and Cost Efficiency: Reduce video production time and costs by up to 80%.
- PPT to AI Video Conversion: Automatically create content from a PPT file.
- One-Click Subtitle Generation: Automatic and manual subtitle editing options.
DeepBrain AI Studios stands as a leading AI video creation platform that simplifies the conversion of text into engaging videos. Even beginners can effortlessly create high-quality videos without the need for actors, film crews, or expensive equipment. The platform features photo-realistic AI avatars that can be customized to align with your brand's identity. Businesses benefit from the platform's ability to convert PPT files directly into videos, streamlining the creation of course materials or presentations. Additionally, automatic subtitle generation ensures that your content reaches a broader audience. With accolades like the CES Innovation Awards and numerous AI patents, DeepBrain AI Studios underscores the transformative power of AI in revolutionizing video content creation. Whether you're looking to explain car features, introduce your company, or create a pitch, DeepBrain AI Studios offers a tailored solution for you.
Ratings:
- Ease of Use: 4.8
- Features: 5.0
- Support: 4.7
- Overall Score: 4.8
Pros and Cons:
- Users can produce AI-driven videos in as little as 5 minutes.
- Content possesses a genuine feel thanks to lifelike AI avatars.
- The tool offers multilingual support and various voice capabilities.
- Suitable for diverse use cases, from education to content creation for platforms like YouTube.
Cons:
- Users on the Starter Plan might find the 10-minute video cap limiting.
- Users who prefer visual editing over text-based inputs may miss traditional video editing features.
Best for: Small, medium, and large media and retail brands, agencies, educators
4.8 out of 5 stars
DeepBrain AI offers a leading video generator that transforms text into videos swiftly with photo-realistic AI avatars. It provides multilingual support, diverse customizable avatars, and intuitive editing tools, optimizing video production costs and time. Ideal for businesses and freelancers.
6. GrowthBar
Price (Monthly): $29 for Standard / $79 for Pro / $129 for Agency
Key Features:
- Search Engine Optimization
- Paragraph Generator
- Meta Generator
- AI Blogging Tools
GrowthBar employs GPT-3 AI technology to automate content generation. It can suggest keywords, recommend word counts, provide links, suggest images, and more. The tool excels in offering extensive backlinking capabilities and generating blog post content outlines. Additionally, it comes with a Chrome extension for added convenience. GPT-3 AI technology was developed by OpenAI, a company co-founded by Elon Musk. It represents the first AI technology to pass the Turing Test, ensuring that the generated content sounds as human-like as possible.
Ratings:
- Ease of Use: 4.7
- Customer Service: 4.7
- Value for Money: 4.7
- Overall Score: 4.7
Pros and Cons:
- Affordable and user-friendly.
- Offers comprehensive AI-powered content generation.
- Ideal for small and medium-sized businesses.
4.7 out of 5 stars
7. Phrasee
Price: Custom Quote
Key Features:
- Content Management
- Predictive Analytics
- Dynamic Content
- Engagement Metrics
Phrasee is an AI tool focused on “brand language optimization.” This AI-powered marketing platform enhances the brand language used in company copies. It can generate copy for emails, Instagram, Facebook, or push notifications using a natural language generation system and machine learning algorithms. The result is human-sounding copy that aligns with the brand and effectively engages the audience. Notably, Phrasee counts Virgin and Domino's among its clients.
8. Smartwriter.ai
Price (Monthly): $49 for Basic / $124 for Popular / $299 for Pro
Key Features:
- LinkedIn Chrome Extension
- Personalized LinkedIn Outreach
- Personalized Cold Emails
- Deep Enrichment
Smartwriter.ai automates email outreach processes. This AI tool generates personalized emails, complete with personal subject lines to capture the interest of recipients. It also offers backlink generation, Shopify product title and description creation, and personalized cold email outreach. Furthermore, it allows integration with other third-party tools and platforms to enhance the effectiveness of your cold email outreach campaigns.
Must Read : 23 Streams of Income That Pay You While You Sleep : The Art of Passive Income
9. Optimove
Price: Custom Quote
Key Features:
- Campaign Insights
- Hyper-segmentation
- A/B Testing
- Multichannel Tracking
Optimove serves as a customer data platform with AI-driven marketing capabilities. It aggregates data from various sources to provide a unified view in a single dashboard. This allows businesses to analyze, share, and make marketing decisions with ease. The AI tool, known as Optibot, scours and analyzes customer data to generate actionable insights. It can suggest which campaigns to discontinue based on losses or identify customers who are overly exposed to company communications. Optimove's client roster includes John Hardy, Sweaty Betty, and the New York Racing Association Inc. (NYRA).
AI Content Marketing Tools
10. Acrolinx
Price: Custom Quote
Key Features:
- Access Controls/Permissions
- Full Text Search
- Version Control
- Approval Process Control
Acrolinx is an AI-powered marketing software that enhances content quality to align with brand standards. Major companies like Google and Amazon use this tool to ensure that all their marketing content adheres to brand guidelines. Users can configure style, tone, grammar, and even introduce company-specific terminology. The AI reviews the content and offers suggestions for improvement.
11. Trellis
Price (Monthly): Pricing tiers start from $299/month, with an additional sales tier fee based on annual revenue. For businesses with an annual revenue over $10M, there's a “Custom” pricing option requiring contact with the company.
Key Features:
- AI-Powered Pricing Module
- Advertising Automation for Bid Optimization
- ROI Prediction for Promotion Campaigns
- Inventory Consideration in Pricing
- Contextual Ad Decision Analysis
Trellis stands as a robust AI marketing tool, primarily tailored for e-commerce platforms like Amazon. One of its standout features is the Pricing Module, which uses artificial intelligence to test a range of product prices, ensuring optimal profitability while maintaining competitive pricing. Notably, this feature considers low inventory levels, helping sellers avoid stock shortages. For Amazon sellers engaged in the intricacies of ad optimization, Trellis offers the Advertising Automation Module, which suggests and periodically updates bids on high-impact keywords, leveraging cross-campaign data. It excels in weaving different contextual factors, from ad creative to seasonality, ensuring informed and profit-driven decisions in advertising campaigns. Lastly, Trellis simplifies ROI prediction for promotions on Amazon by using historical data on prices and previous promotions. This helps sellers anticipate ROI before launching a campaign, aiding in discerning the potential sales velocity a promotion might offer. With AI at its core and a focus on automation, Trellis is a quintessential tool for e-commerce advertisers seeking a streamlined and efficient marketing experience.
These AI marketing tools represent the cutting edge of marketing technology, empowering businesses of all sizes to craft compelling content, optimize advertising campaigns, and enhance brand outreach. Whether you're a blogger, an e-commerce entrepreneur, or a seasoned marketer, integrating AI into your marketing toolkit can provide a significant competitive advantage. Harness the power of AI to streamline your marketing efforts, engage your audience effectively, and achieve your business objectives with greater efficiency.
12. Brandwatch Consumer Intelligence
Price: Custom Quote
Best Features:
- Automated Reports
- Report Customizability
- Follower Analysis
- Influencer Identification
- Email Alerts
Brandwatch offers two primary solutions: consumer intelligence and social media management. These solutions serve various use cases, including market research, brand management, content marketing, crisis management, and influencer marketing. With over a decade of experience, Brandwatch boasts a wealth of data. However, its standout feature is the AI-powered consumer intelligence (CI) platform. It generates actionable insights, enhancing your understanding of consumers, your brand, and its market positioning. It provides in-depth insights into how customers perceive brands, products, and industry trends. The platform offers a user-friendly interface and numerous visualizations to analyze data effectively. Brandwatch CI Platform empowers organizations to stay agile and responsive in today's rapidly evolving marketplace.
Ratings:
- Features: 4.8
- Ease of Use: 4.5
- Reporting: 5.0
- Overall Score: 4.8
Pros and Cons:
- Goes beyond basic social listening and monitors multiple sources.
- Offers an extensive dataset spanning over 12 years, providing powerful insights.
- Impressive data visualization for quick insights.
- Requires advanced knowledge for creating complex boolean queries.
- Vast amounts of data and filtering options may require technical expertise.
Best for: Small, medium, and large businesses
4.8 out of 5 stars
Brand24 is a leading brand monitoring tool, measuring the buzz around your brand, product, business, or keyword.
13. InstaText
Price (Monthly): $11.99 for Single Users / Custom Quote for Business and Scholar
Best Features:
- Sentence Formatting
- Sentence Rephraser
- Tone Checker
InstaText, an AI-powered online writing tool similar to Grammarly, performs grammar and spell checks while also rewriting sentences for improved readability. Its key feature is preserving the writer's tone and style, crucial for brands maintaining authenticity in communications. Another notable feature allows users to specify multiple keywords, with InstaText retaining them during rewrites, saving editing time.
14. Grammarly
Price: Free for Basic / Custom Quote for Premium and Business
Best Features:
- Clear Communication
- Real-time Feedback
- Tone Adjustments
- Formality Level
- Plagiarism Checker
Grammarly is a powerful AI content marketing platform that checks spelling and grammar in real-time. It offers an extension for Google Chrome and advanced features like tone, clarity, and style checks in Premium and Business versions.
15. Seventh Sense
Price (Monthly): Starts at $64 for Hubspot / Starts at $360 for Marketo
Best Features:
- Campaign Analytics
- Reporting/Analytics
- Email Campaign Management
- Event Triggered Actions
Seventh Sense, an AI email marketing tool, ensures emails reach customers at optimal times. Personalized delivery improves engagement and email deliverability, crucial for companies sending numerous emails weekly. It integrates seamlessly with HubSpot and Marketo.
16. MarketMuse
Price (Monthly): Free for Single User / $7,200 for Standard / $12,000 for Premium
Best Features:
- Categorization/Grouping
- SERP Rank Tracking
- Data Visualization
- Competitor Analysis
MarketMuse, an AI-driven tool, specializes in crafting optimized long-form content. It conducts AI research, provides initial drafts, includes KPIs, and offers content briefs. Users can edit content based on AI suggestions.
17. DeepL
Price (Monthly): $8.74 for Starter / $28.74 for Advanced / $57.49 for Ultimate
Best Features:
- Whole Document Translation
- Auto-Detect Language
- Browser Application
DeepL offers accurate translations with nuances and readability enhancements in multiple languages. It excels in conveying the intended meaning more effectively than traditional translation tools.
18. Chatfuel
Price (Monthly): $11.99 for Business / $199 for Enterprise
Best Features:
- Multi-Channel Marketing
- Template Management
- Lead Database Integration
- Pipeline Management
Chatfuel simplifies chatbot creation for automating FAQs and lead qualification. It integrates with third-party tools and offers customization through an API.
19. Customers.ai
Price: Custom Quote
Best Features:
- Customization Interface
- Sales Conversion
- Automated Outreach Funnels
Customers.ai is a versatile chatbot creator for managing marketing chat content. It provides a Unified Chat Inbox with integration options for scalable campaigns. InstaChamp, designed for Instagram businesses, is also available.
20. ManyChat
Price (Monthly): Free / $15 for Pro
Best Features:
- Marketing Lead Database
- Multi-Channel Communication
- Customization Interface
- Real-time Consumer-facing Chat
ManyChat simplifies chatbot creation with no coding knowledge required. It focuses on Facebook Messenger and Instagram Direct, offering rapid bot setup.
AI SEO Tools
21. Brand24
Price (Monthly): $39 for Individual / $99 for Team / $149 for Pro / $249 for Enterprise
Best Features:
- Discussion Volume Chart
- Data Exporting
- Sentiment Scoring
- Social Measurement
Brand24's AI social media monitoring tool tracks brand reputation and conversations, aids in assessing marketing campaigns, and offers real-time monitoring and issue resolution.
Ratings:
- Features: 4.2
- Ease of Use: 4.7
- Support: 4.8
- Overall Score: 4.6
Pros and Cons:
- User-friendly platform
- Streamlined follow-up process
- Real-time monitoring
- Organized platform
- Mobile app improvements needed
Best for: Small and medium-sized brands
4.6 out of 5 stars
Brand24 is a leading brand monitoring tool, measuring the buzz around your brand, product, business, or keyword.
22. Surfer SEO
Price: $49 for Basic / $99 for Pro / $199 for Business
Best Features:
- Free Outline Generator
- Keyword Research Tool
- Keyword Surfer
- Content Editor
Surfer SEO optimizes blog posts, articles, and copy, offering a straightforward AI tool for technical SEO. It audits content, compares it with competitors, and evaluates keywords.
23. Frase.io
Price (Monthly): $14.99 for Solo / $44.99 for Basic / $114.99 for Team
Best Features:
- Idea Recommendation
- Content Optimization
- Technical SEO
- Data Visualization
Frase.io enhances SEO content creation with data-driven recommendations, generating SEO-friendly outlines, and scoring your work for improved rankings.
AI Social Media Tool
24. Smartly.io
Price: Custom Quote
Best Features:
- Campaign Dashboard
- Customer Segmentation
- Enterprise Scalability
- Performance Metrics
Smartly.io simplifies AI-based ad marketing, enabling teams to plan, test, and launch high-performing ads on multiple platforms from a single dashboard. Modular ad testing enhances ad design insights.
25. Emplifi.io
Price: Custom Quote
Best Features:
- Tracking
- Follower Analysis
- Influencer Tracking
Emplifi.io, a social media management AI tool, centralizes social profiles, monitors campaigns, manages influencers, offers in-depth analytics, and schedules posts. Used by major companies like McDonald’s, Pinterest, Instagram, and YouTube.
Why Use AI-Powered Marketing Tools?
Speed and efficiency are the key reasons to integrate AI marketing tools into your business. These tools harness AI to analyze vast amounts of data from sources like social media and the web, translating it into actionable insights for improved marketing and sales strategies.
The Benefits of Using AI in Marketing
- Automated Decisions: AI automates data-driven decisions quickly.
- Time and Cost Savings: AI streamlines processes, reducing the need for manual labor.
- Real-time Personalization: AI creates personalized customer experiences.
- Increased ROI: AI provides deep customer insights and guides leads effectively.
How to Use Artificial Intelligence (AI) in Marketing
- Content Generation: Streamline content creation with AI assistance.
- Automated Email Campaigns: Create and manage email campaigns more efficiently.
- Chatbots: Use chatbots for lead nurturing and improved customer service.
- Dynamic Pricing: Implement dynamic pricing strategies for better margins.
- Sales Forecasting: Use AI to predict sales trends and adjust strategies accordingly.
AI marketing tools have become essential in today's digital landscape, enabling forward-thinking brands to create lasting, sustainable customer relationships.
Frequently Asked Questions
- What is an AI marketing tool? AI marketing tools use artificial intelligence to automate data-driven decisions based on analyzed data and market trends.
- How is AI used in digital marketing? AI is used in digital marketing for forecasting demand, customer profiling, ad buying, and improving customer experiences.
- Which is the best AI tool? Some top AI marketing tools include Phrasee, SEMrush, Seventh Sense, Smartwriter.ai, Optimove, Grammarly, MarketMuse, Acrolinx, InstaText, and DeepL.
- What are some examples of AI in marketing today? Examples include improving customer experiences and satisfaction, dynamic and competitive pricing, and analyzing social media influencer messaging.